This makes me think...

Humility might make us indifferent even to a good reputation, were it not for charity’s sake; but seeing that it is a groundwork of society, and without it we are not merely useless but positively harmful to the world, because of the scandal given by such a deficiency, therefore charity requires, and humility allows, us to desire and to maintain a good reputation with care.

Moreover, just as the leaves of a tree are valuable, not merely for beauty’s sake, but also as a shelter to the tender fruit, so a good reputation, if not in itself very important, is still very useful, not only as an embellishment of life, but as a protection to our virtues, especially to those which are weakly. The necessity for acting up to our reputation, and being what we are thought to be, brings a strong though kindly motive power to bear upon a generous disposition. Let us foster all our virtues, my daughter, because they are pleasing to God, the Chief Aim 160of all we do... 

As a rule, indifference to insult and slander is a much more effectual remedy than resentment, wrath, and vengeance. Slander melts away beneath contempt, but indignation seems a sort of acknowledgment of its truth. Crocodiles never meddle with any but those who are afraid of them, and slander only persists in attacking people who are disturbed by it.

An excessive fear of losing reputation indicates mistrust as to its foundations, which are to be found in a good and true life. Those towns where the bridges are built of wood are very uneasy whenever a sign of flood appears, but they who possess stone bridges are not anxious161unless some very unusual storm appears. And so a soul built up on solid Christian foundations can afford to despise the outpour of slanderous tongues, but those who know themselves to be weak are for ever disturbed and uneasy. Be sure, my daughter, that he who seeks to be well thought of by everybody will be esteemed by nobody, and those people deserve to be despised who are anxious to be highly esteemed by ungodly, unworthy men.

Reputation, after all, is but a signboard giving notice where virtue dwells, and virtue itself is always and everywhere preferable. Therefore, if it is said that you are a hypocrite because you are professedly devout, or if you are called a coward because you have forgiven an insult, despise all such accusations. Such judgments are the utterances of foolish men, and you must not give up what is right, even though your reputation suffer, for fruit is better than foliage, that is to say, an inward and spiritual gain is worth all external gains. We may take a jealous care of our reputation, but not idolise it; and while we desire not to displease good men, neither should we seek to please those that are evil....

Let us keep Jesus Christ Crucified always before our eyes; let us go on trustfully and simply, but with 163discretion and wisdom, in His Service, and He will take care of our reputation; if He permits us to lose it, it will only be to give us better things, and to train us in a holy humility, one ounce of which is worth more than a thousand pounds of honour.

--- St Francis de Sales, Introduction to the Devout Life